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Option to change Emails attribution model


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Julio de la Vega

I don't know if this is a bug or a missed option.
I've checked that in some cases, revenue is assigned to emails that has no CTA. In the screenshot you can see the stats of an "anticipation" email, I mean, an email thas has no links, only a text warning that sth is gonna happen tomorrow. So, there's no way that someone buy anything from the action of this email. ¿Why it assigns that revenue? I think that, perhaps, WM assigns the revenue cause someone "open" the email and some days after saw an Ad and buy.
Other option is that is a bug, and assigns revenue although this people clicked on other email after.

Resuming about attribution models
1. Option to base only on Clicks, not Opens
2. Option to study other models like first click, last click, etc.
3. Option to group Emails in Campaigns (really useful for ecommerce) as you can study a full campaign performance (as you do now with automations)


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Bastián (CEO)

hey Julio thanks for sharing your thoughts :) I really appreciate it! I will contact you directly via email and schedule a call with you to explore this further. I am sure we could improve this with your help 💪

The option to attribute conversions on clicks instead of opens is something we want to build 100%. For the other options, I would love to have a chat with you to learn more.


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Julio de la Vega

Cool! I follow you from years ago (yes, when you were on the beach writting emails hehe) so, it will be an honour ;)


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Bastián (CEO)

Status changed to: Under review